News

Unmissable UK-wide search will recognise and reward National Lottery retailers for the important role they play on the high street and in their communities

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Over 100 Paralympic and Olympic athletes are heading to a community project near you supported by The National Lottery

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Team GB and ParalympicsGB stars are given the chance to follow their passions and develop projects in their communities

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Independent Retailers Can Now Sell Scratchcards Online Via The Snappy Shopper Home Delivery Platform In A First For The National Lottery

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Allwyn has launched its summer-long ‘Paris 2024’ campaign which celebrates the unique and authentic role that The National Lottery plays in the journeys of Team GB and ParalympicsGB athletes to the 2024 Games

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Allwyn, operator of The National Lottery, has debuted ‘Paris 2024’ with its creative partner, Leo Burnett UK, in collaboration with media agency, Hearts & Science

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Allwyn is launching a specially branded Team GB and ParalympicsGB scratchcard which underlines the unique role National Lottery players have in supporting athletes at Paris 2024 Olympic and Paralympic Games

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Allwyn is announcing the launch of Operation Guardian – an expanded mystery shopper and knowledge check programme which increases the levels of support for retailers and enables them to sell National Lottery products even more safely.

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National Lottery operator, Allwyn, has announced the appointment of Adrian Joseph OBE as Independent Non-Executive Director, effective 1 June 2024.

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Allwyn, operator of The National Lottery, is launching an overarching ‘Best Gift Ever’ campaign to encourage people to consider going in to stores to buy a physical National Lottery draw ticket or Scratchcard as the perfect present.

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Brand new National Lottery permanent point of sale (PPOS) has started hitting the walls, floors and counter tops of a small number of National Lottery retailers, as Allwyn begins testing the rollout of the specially designed kit.

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The National Lottery team up with Channel 4 to allow peek behind the scenes as stars approach the Paris 2024 Olympic & Paralympic Games

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Allwyn, operator of The National Lottery, is launching a brand new campaign for its Set For Life game

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Allwyn is delighted to announce that over 7,000 of its independent retail partners are now using its new Retail Training Centre – an innovative, digitally-led retailer training platform – with more stores signing up every day.

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The National Lottery to help athletes pursue their passion for good causes - whether it is the environment or inspiring the next generation

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The former National Lottery-funded athlete visited the National Lottery operator seeking to inspire staff to join the global Wings For Life race which raises money to fund research into finding a cure for spinal cord injury.

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New partnership builds on exciting new era for National Lottery game, Lotto, after ‘Will you be next?’ campaign launch earlier this month

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1 February 2024 marks the start of the Fourth National Lottery Licence and the handover to Allwyn as the operator of The National Lottery

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Allwyn launch its opening campaign, Will you be next?

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Allwyn is delighted to announce that it will be increasing the size of its retail sales team by 50%

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Lord Sebastian Coe and Simon Burke to join the Board as Sir Keith Mills steps down

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Allwyn UK announce Steve Parkinson as its new Brand and Marketing Director

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Allwyn announce appointment of Mark Hughes as new Chief Security Officer to lead all areas of security for The National Lottery

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Allwyn is urging the small proportion of independent retailers who haven’t yet completed their Transfer of Retailer Agreement (TRA) from Camelot to Allwyn to complete the simple process as soon as possible

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Allwyn urge any independent retailers who have not yet completed their Transfer of Retailer Agreement (TRA) from Camelot to Allwyn to do so as soon as possible

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Allwyn UK, the incoming operator of The National Lottery, announce the appointment of Heart & Science as its preferred media partner for the Fourth National Lottery Licence

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New Executive will lead the delivery of the Fourth National Lottery Licence

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Allwyn, incoming operator of The National Lottery, confirmed that its new online retailer portal has gone live.

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Allwyn, incoming licensee for the Fourth National Lottery Licence, set out some next steps for National Lottery retailers.

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Allwyn announce the appointment of Leo Burnett and VCCP as joint creative advertising agencies for The National Lottery.

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Andria will lead Allwyn as it prepares to become the operator of The National Lottery in February 2024.

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Vodafone and Allwyn UK have finalised an agreement to upgrade the technology underpinning the new UK National Lottery licence launching in February 2024.

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Allwyn confirms that Robert Chvátal, currently Allwyn Group CEO has been appointed to the role of Interim CEO of Allwyn UK.

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Sharon Doherty and Victoria McKenzie-Gould lend strong digital transformation and consumer backgrounds to Allwyn team tasked with revamping The National Lottery.

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Allwyn has been officially awarded the Fourth Licence to operate the National Lottery for a decade starting February 2024.

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Allwyn Entertainment announces withdrawal by Camelot Entities of legal challenge to Allwyn’s selection as Preferred Applicant for UK National Lottery Licence.

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Today’s ruling is good news for The National Lottery; it enables the Gambling Commission to move forward to award Allwyn the Fourth National Lottery Licence.

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The National Lottery is a national treasure and we are honoured to have been chosen as its future custodian. With the Gambling Commission having put its trust in us, we can start to enact our plans to put the National Lottery back at the heart of our country.

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Allwyn welcomes today’s statement from the Gambling Commission declaring the company has been selected as the Preferred Applicant of the Fourth National Lottery Licence.

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We welcome today’s statement by the Gambling Commission that we have been selected as the Preferred Applicant for the Fourth National Lottery Licence. Our proposal was judged to be the best way of growing returns to good causes by revitalising The National Lottery in a safe and sustainable way.

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Allwyn welcomes Camelot decision to withdraw their appeal

Allwyn Entertainment announces withdrawal by Camelot Entities of legal challenge to Allwyn’s selection as Preferred Applicant for UK National Lottery Licence.

Good news for The National Lottery

Today’s ruling is good news for The National Lottery; it enables the Gambling Commission to move forward to award Allwyn the Fourth National Lottery Licence.

A fresh start for the National Lottery

The National Lottery is a national treasure and we are honoured to have been chosen as its future custodian. With the Gambling Commission having put its trust in us, we can start to enact our plans to put the National Lottery back at the heart of our country.

Allwyn named Preferred Applicant for Fourth National Lottery Licence

We welcome today’s statement by the Gambling Commission that we have been selected as the Preferred Applicant for the Fourth National Lottery Licence. Our proposal was judged to be the best way of growing returns to good causes by revitalising The National Lottery in a safe and sustainable way.

Allwyn selected to revitalise The National Lottery

Allwyn welcomes today’s statement from the Gambling Commission declaring the company has been selected as the Preferred Applicant of the Fourth National Lottery Licence.

A letter to the people of the United Kingdom from the Founder of KKCG, Owner of Allwyn Entertainment

Everyone at KKCG and Allwyn Entertainment remains horrified by Russia’s brutal invasion of Ukraine. It is a senseless act of aggression that must be condemned in the strongest possible terms, and we are doing all we can to support the brave Ukrainians impacted by the barbarism of Vladimir Putin’s regime.

Sir Keith Mills' Open Letter for Change

In the next few weeks, the regulator of the National Lottery, the Gambling Commission, will decide who will be the future operator for the National Lottery.

Allwyn to appoint Justin King as Chair upon conclusion of the Fourth National Lottery Licence Competition

Allwyn (UK) is pleased to confirm its plan to appoint Justin King as Chair to lead its lottery operations upon successful conclusion of the Fourth National Lottery Licence Competition.

Allwyn Entertainment, a Leading Multinational Lottery Operator, to Support Growth with New York Stock Exchange Listing in Partnership with Publicly-Traded Cohn Robbins Holdings Corp.

Allwyn Entertainment, the new group-wide brand for SAZKA Entertainment AG, a leading multinational lottery operator, today announced another significant step in its evolution to a global lottery-led entertainment platform: Allwyn’s intention to become a publicly-listed company on the New York Stock Exchange (NYSE) in partnership with NYSE-listed Cohn Robbins Holdings Corp.

Young adults keen to see digital technology improvements at local corner shops – new Vodafone and Allwyn research reveals

Half of millennials and Generation Z care more about increased digital technology in high street shops than prices, new research from Vodafone and Allwyn, an operator of lotteries in numerous countries across Europe and an applicant for the fourth national lottery license, has shown.

Lotteries help turn countries into communities

Allwyn UK, part of Allwyn, believes lotteries are the foundation of society, bolstering the safety net for everyone while also funding their greatest ambitions.

How Allwyn, the largest lottery operator in Europe, benefits society.

We make lotteries better so they serve as a force for good.

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