Allwyn, operator of The National Lottery, has partnered with online home delivery platform provider, Snappy Shopper, to enable independent National Lottery retailers to sell Scratchcards online for the first time.

Following a successful trial involving a small number of retailers, Allwyn is now making the Scratchcard home delivery offering available to all eligible National Lottery retailers.

With this completely new way to sell Scratchcards, independent stores can boost their National Lottery sales and associated commission – with customers able to conveniently add Scratchcards to their wider online shop on the Snappy Shopper platform and receive them directly to their door from their chosen local retailer.

The new partnership follows a number of retail-focused initiatives launched by Allwyn since taking over as operator in February – once again demonstrating how the retail channel is central to the company’s vision to grow The National Lottery responsibly over the next decade.

To be eligible to sell Scratchcards online, a National Lottery retailer must be signed up to sell groceries on the Snappy Shopper platform. The store must also use its own staff members (as opposed to third-party drivers) for home deliveries, as well as be up to date with all the necessary safeguarding training on the National Lottery Retailer Training Centre.

National Lottery retailers will have received an email about how they can sell Scratchcards online with Snappy Shopper. They should contact their National Lottery sales rep if they would like further details, or they can visit the Snapper Shopper website for more information about becoming a partner store.

Natalie Lightfoot of Londis Solo Convenience, Baillieston, Glasgow, which was one of the trial stores, said: “Since introducing Scratchcards through Snappy Shopper, we’ve received a positive response from our customers, providing them with an additional reason to place orders. Notably, three of our Scratchcards have ranked among the top 100 products sold through Snappy Shopper in the past three weeks, indicating that our customers appreciate the freedom of choice and convenience of purchasing online. With all procedures correctly implemented, I am delighted to be replicating our in-store safe play experience directly to our customers doors. Who knows, we might have a big winner soon!”

Allwyn’s Director of Retail, Alex Green, said: “We’re delighted that independent National Lottery retailers now have the ability to sell Scratchcards online through the Snappy Shopper platform. We know that this is something our independent retail partners have been asking for – as it offers their customers even greater convenience and provides another way for them to increase their National Lottery sales.

“We’ve been working hard behind the scenes to get this service right for both retailers and National Lottery players, to ensure our robust in-store player protection standards are maintained throughout the online ordering and home delivery process. We’re really pleased with the results of the trial, which have shown us that Snappy Shopper is exactly the right kind of partner to help our independent retail partners sell National Lottery Scratchcards safely online.”

Snappy Shopper CEO, Mike Callachan, added: “We’re thrilled to partner with Allwyn to bring this innovative Scratchcard delivery service to independent National Lottery retailers. This initiative not only provides a new and convenient way for customers to purchase Scratchcards, but also supports local businesses by enhancing their online offerings and driving additional revenue streams. At Snappy Shopper, we are committed to empowering local retailers and enriching the shopping experience for their customers.”

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