On 1 February 2024, Allwyn UK took over as the operator of The National Lottery. Allwyn’s ambition is to offer more games, attract more players, inject more entertainment, create more winners, and raise more money for National Lottery-funded projects.
Since its inception in 1994, The National Lottery has been a transformational force for good, changing lives every day. It has made a huge and measurable difference to life across the UK – not just for the millions of winners who have been awarded over £95 billion in prizes, including more than 7,400 millionaires made – but in generating over £50 billion for more than 700,000 community, sport, arts and heritage projects across the UK. Allwyn UK is committed to building on this legacy.
To provide more games, more players, more entertainment, more winners, and more money for National Lottery-funded projects.
Over the course of our 10-year licence period we plan to double returns to National Lottery-funded projects.
We will attract new players, and bring back those who have stopped playing, by ensuring our games, marketing and player experience feel relevant to today’s consumers and recapture the magic of The National Lottery.
We have a strong focus on modernising The National Lottery over the course of the 10-year licence, with significant investment in technology and data to deliver better player experiences, better player protection and a more up-to-date operating platform.
Some of the changes we make will be noticed by players, but many of the changes will take place in the background, including technology and new terminals in shops to enable us to fully deliver on our plans.
Allwyn Group (“Allwyn”) is a leading multi-national lottery operator.
We believe that lotteries can transform lives and life chances. Playing the lottery captures our imagination – it’s entertaining and can have a positive impact on society.
That’s why our mission is to build thriving lotteries, underpinned by innovation and player safety that is fit for the digital age.
We are a trusted partner in all the countries in which we operate.
Every day, we are pioneering approaches to create more modern, inclusive and impactful lotteries for the future. Our ambition is to be the lottery operator of choice.
We have brought together an impressive leadership team with extensive experience in the UK’s lottery, retail, gaming, digital, entertainment and charity sectors. You can read more about our governance here.