Allwyn, operator of The National Lottery, today announces the appointment of Alison Acquaye-Acford as Director of Commercial Partnerships and Retail Sales.

With a career in retail spanning almost three decades, Alison joins Allwyn from Acosta Europe where, in her role as Business Unit Director, she was responsible for transforming the growth of client brands including Red Bull. She also spearheaded various revenue-driving projects that contributed to Acosta’s most successful year yet.

Prior to this, Alison held senior leadership roles for seven years at Pepsico with a focus on Pipers Crisps – overseeing the growth of its independent retailer customer base, leading the integration of teams after its acquisition by Pepsico, and bringing in innovative technology to increase sales and engagement.  

Alison has also held roles at Heineken UK, GlaxoSmithKline, Coca-Cola and Schweppes Beverages.  

Alison Acquaye-Acford, said, “I’m delighted to be joining Allwyn and leading retail operations at such an exciting time for the business. Everyone knows the amazing good that The National Lottery does – whether that’s winners winning life-changing prizes, or the Good Causes making lives better around the UK every single day. It clearly has an incredibly important role in the UK and its success would not be possible without the commitment and advocacy of our retail partners.”

Allwyn’s Operations Director, Jenny Blogg, said, “With the appointment of Alison, we’re bringing in an experienced senior leader who has a deep understanding of retail. This directly speaks to the enormous role our retail channel has in our exciting plans to restore the magic to The National Lottery and deliver responsible growth, enabling us to raise more money than ever before for Good Causes.”

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